ClearScholar Launches Content Targeting Technology
INDIANAPOLIS (June 16, 2017) – ClearScholar, a leading mobile student safety and engagement platform, announced today the launch of ClearScholar Align. ClearScholar Align is a feature set that focuses on combining data from disparate university systems in order to build student personas that enable institutions to deliver relevant content to engage those individuals.
“We’re excited to release ClearScholar Align as it marks a significant step in leveraging Data Science to deliver a highly tailored mobile experience for colleges and universities,” said Jason Stele, Vice President of Product at ClearScholar. “This content personalization engine is at the core of our platform and will significantly increase the overall capabilities of our solution and continue to position ClearScholar as a sole source provider of this technology in the higher education space.”
This new technology ensures that content delivered within the ClearScholar mobile platform is aligned to the needs and preferences of each student, allowing students to have a truly personalized experience. The specific content delivered is custom to each institution and their needs. However, there are defined content types such as push notifications, polls, events, announcements and news. Many universities struggle with issues of resource utilization alongside effective student communications; both issues which can be improved by deploying this technology.
The student personas within ClearScholar Align can be broad or very narrowly targeted. For example, administrators could create a broad group that contains all first-year students or one that only contains international students who are liberal arts majors and have a high grade point average. By design, membership within personas is fluid and refreshed instantly as new data from university systems continuously flows into the ClearScholar platform. In addition, personas can be created for alumni, faculty & staff and prospective students which allows the ClearScholar platform to truly impact the entire student lifecycle as well as serve the needs of faculty and staff.
With data science becoming a growing focus for many institutions, the ClearScholar Align functionality also provides institutions with a tool to make institutional data and data science initiatives more actionable. This is done by translating at-risk groups into personas within ClearScholar, then pushing content that promotes the necessary and proven resources and behaviors for achievement to these groups.
ClearScholar launched its student engagement and safety platform at Butler University in January 2017 with the white-labeled Butler App. The student engagement platform provides institutions the ability to improve upon the sense of belonging, student communication, career readiness, student safety, resource utilization and student health through leveraging a student-facing mobile application. This news follows the recent announcement of ClearScholar Aware, a campus security platform.
ClearScholar is a student safety and engagement platform that connects students and institutions to build, retain and grow lifelong relationships. ClearScholar delivers a personalized, mobile student experience that includes a mobile student ID and curated events, news and activities that align with their specific interests and needs. Administrators have access to a platform to encourage student engagement and drive student outcomes as well as enhance campus security. Visit clearscholar.com or follow @ClearScholar for more information.